Philippe Bietenholz

Large-scale 3D printing is transforming the way we produce — especially in the realm of furniture and spatial design. As an adaptive and decentralized manufacturing method, it allows us to produce locally, on demand, and only when needed. This eliminates the risks of overproduction, reduces storage and transport costs, and enables flexible fabrication anywhere in the world. It’s a sustainable shift toward smarter, leaner production — where nothing is made unless someone truly wants it.

Beyond efficiency, digital fabrication unlocks new realms of creative freedom. The fluid forms and expressive possibilities of digital design tools now find their way into the tangible world — blending imagination with material reality. This not only expands the aesthetic potential of objects but also transforms how we perceive and engage with the physical spaces around us.

In a time when our senses are increasingly hijacked by screens and algorithms designed to capture and control our attention, the role of the physical world becomes more important than ever. We believe design must rise to this challenge — by making the real world more stimulating, more meaningful, and more emotionally resonant than the digital one. Only then can we reclaim our focus, reconnect with our surroundings, and rediscover the depth and richness of the physical experience.